In this day and age, social media marketing comes to the forefront of advertising methods and is in great demand. Yes, traditional marketing methods can still move the needle, but social media can be exponentially more effective in generating web traffic. If you are not sure where to start with social media marketing, the following advice should be of assistance to you.
Invite your friends, family and co-workers to your page to get your name out there. They do not need to be interested in your business per se. As long as they’re in your particular network, the people in their network will have a direct access line to your business. This is great advertising that can really pay off.
Try playing games on Facebook. Imagine creating a game that features your products. Some popular brands have been extremely successful with Facebook’s games, which turned into viral phenomenons. If you have the funds to have a professional game designer work on a game for your business, then you can reap the rewards by sharing it on Facebook.
Update your blog often with fresh content. Fresh content will keep visitors coming back. Newspaper and magazine subscriptions show this to be true. Be certain to have fresh, lively content to attract new and returning readers.
If you are familiar with the various ads on social media pages, they are often intriguing and photoshopped images. Using these images is very smart because it draws peoples eyes to your ad. Once they look at your ad, then there is a greater chance they will visit your site.
Always answer every comment that is posted on the Facebook page. No matter what type of comment it is, you’ll want to stop in and leave a reply. If people feel important to you and you build a strong personal connection, then they are much more likely to buy into your products and your brand. Be sure that you get back to your customers promptly or they may feel like you are ignoring them.
When dealing with social media marketing, it is important that you can handle not only positive comments, but negative ones as well. If your followers like your company and products, that is a good thing, but there may also be a negative side. Don’t ignore an issue; work with a disgruntled customer to achieve common ground.
Don’t just try to sell product on your social media feeds. Include testimonials, relevant articles and links to content your followers will find useful. Ask questions, run contests, and post pictures. Do whatever you can to engage your followers. Instead of focusing on product placement, focus on product engagement. Get your customers to associate their identity, not their wallet, with your brand.
Your company’s social media profile can be used as a way to distribute freebies, discounts and other promotions. People love getting things for free, and offering free items is a great way to bring new customers to your profile. Choose the freebie you think your customers would like, post about it on your social media and then spread the word on forums, websites and blogs.
You can generate more interest by sharing limited offers and coupons on social networks. If people think they will need to act quickly when a deal comes up, they will check your feeds more often so they can get in on the fun. They will likely share these links with their friends and family.
Consider writing as a guest on another blog or having someone come on to write for yours. Both of these methods will help drive traffic to your site. If you are serving as a guest blogger elsewhere, be certain that you get backlinks in return. You should also allow other bloggers to have their own back links as well. Followers of that blogger will likely stay to check your site out as well.
Pay attention to the times users re-tweet or reply to your Twitter messages. That’s when your tweets should go out. If your messages are automated, modify your settings so that new tweets are posted during the times when your followers are especially active.
Hold regular Facebook contests and promotions. People enjoy getting free things and you should take advantage of that simple fact. Contests can get people excited to visit your site, while still learning about your product. A contest will start a conversation about your brand, getting the word out to new customers.
If an item isn’t important, interesting or relevant, it is not a worthy post. Your business should use Facebook to post only the most useful and intriguing ideas. You shouldn’t share something for no reason or irrelevant things. Share some things you find to be factual, interesting, or exciting. Be sure people wish to be made aware of this. Avoid meaningless quizzes and surveys about irrelevant topics that mean nothing to customers.
Place buttons all over your pages. Things like RSS feeds and other widgets should be visible on every social site you own. You also want to include links to other social networking profiles to help encourage people to locate you on different sites.
Participate in your Facebook profile. If one of your visitors asks something, you should always be sure to answer them. Respond to the comments and questions in a reasonable amount of time. This will help the people you do business with and show them you care about them and their relationship with your company.
Clearly, marketing with social media is simple and can also be fun. This type of marketing allows you to interact with your customer directly and in an enriching manner. If you carefully use this advice, you will experience continued success as a result of your advertising efforts.